What is search engine optimization (SEO)?
Answer :
Search engine optimization (SEO) encompasses all the techniques used to improve a website so that it appears higher in the organic (non-paid) results of search engines like Google. It relies primarily on content quality, the use of relevant keywords, site structure, and technical performance, in order to attract users who are actively searching for related products or services.
What is search engine advertising (PPC)?
Answer :
Search engine advertising, also known as pay-per-click (PPC), is a form of online advertising where businesses pay to appear at the top of search results for specific keywords. Advertisers only pay when a user clicks on their ad.
How does social media marketing work?
Answer :
Social media marketing involves promoting a business using organic content published on various social platforms. It aims to increase brand awareness, engage audiences, and generate traffic through posts, stories, and interactions.
What is social media advertising?
Answer :
Social media advertising uses paid ads displayed on platforms like Facebook, Instagram, LinkedIn, or TikTok to reach audiences targeted based on their demographics, interests, and behaviors.
What is email marketing and why is it important?
Answer :
Email marketing involves sending targeted messages to a list of subscribers. It allows businesses to maintain contact with their prospects and customers, promote offers, and encourage repeat visits or purchases.
What is content marketing?
Answer :
Content marketing relies on creating and distributing relevant and useful content to attract, inform, and engage an audience. Rather than selling directly, this approach aims to build trust and position the brand as a leader in its field.
What is display advertising?
Answer :
Display advertising uses visual ads (banners, images, animations) displayed on websites, apps and various platforms, with the aim of increasing brand awareness or retargeting previous visitors.
What is video marketing?
Answer :
Video marketing involves using video content to promote a brand, product, or service. It's a highly engaging and effective format, especially on platforms like YouTube, social media, and websites.
What is geofencing?
Answer :
Geofencing, also known as geolocation, is a digital marketing technology that involves defining a virtual geographic zone around a specific location (such as a store, neighborhood, or event). When a user enters or leaves this zone with their mobile device, they can receive targeted messages or see targeted advertisements.