Sure, here's a simplified step-by-step guide to creating a Google Ads search campaign:
Sign in to Google Ads:
Go to ads.google.com and sign in to your Google Ads account.
Navigate to Campaigns:
Once logged in, click on the "Campaigns" tab on the left-hand side of the dashboard.
Click on the "+" Button to Create a New Campaign:
In the Campaigns tab, click on the blue "+" button to create a new campaign.
Select Your Campaign Goal:
Choose your campaign goal from the available options. For a search campaign, select "Leads," "Website Traffic," or "Sales" based on your objectives.
Choose Campaign Type:
Select "Search" as your campaign type. This ensures that your ads will appear in Google search results.
Enter Campaign Settings:
Fill in basic campaign settings such as campaign name, location targeting, language, bidding strategy, and budget.
Create Ad Groups:
Click on "Create Ad Group" to start creating ad groups within your campaign. Ad groups help you organize your ads based on themes or keywords.
Set Your Keywords:
Add relevant keywords to your ad group. Use keyword research tools to find terms that your target audience is likely to search for.
Write Ad Copy:
Craft compelling ad copy that includes relevant keywords and a clear call-to-action. Write multiple variations to test which ones perform best.
Set Bids:
Set your bids for keywords. You can choose manual bidding or automated bidding strategies based on your preferences and budget.
Add Ad Extensions:
Enhance your ads with extensions like sitelinks, callouts, and structured snippets to provide additional information and improve ad visibility.
Review and Launch:
Review all your campaign settings, ad groups, keywords, ad copy, and extensions to ensure everything is set up correctly. Once you're satisfied, click "Save and Continue" or "Launch Campaign" to activate your campaign.
Monitor and Optimize:
Regularly monitor your campaign performance using Google Ads' reporting tools. Make adjustments to bids, ad copy, keywords, and targeting settings based on performance data to improve results over time.
That's it! Following these steps will help you create a basic Google Ads search campaign to promote your products or services on Google's search engine results pages.